The Role of AI in Digital Transformation
Rapid market changes and technological innovation have positioned artificial intelligence (AI) at the heart of enterprise strategy and digital transformation. This scalable technology empowers brands to achieve more with fewer resources, allowing teams to focus on high-value tasks and utilize powerful insights to deliver personalized, contextual, and scalable digital experiences. Emerging technologies like generative AI are transforming how brands deliver digital experiences and will be foundational to the next wave of experience-led growth.
Personalizing Digital Experiences at Scale
In today’s digital landscape, personalizing experiences at scale is crucial. AI innovations, such as generative AI, AI modeling, and AI-powered predictions, enable brands to tailor digital experiences to their customers’ evolving preferences swiftly and meaningfully. The impact of AI on digital experiences is becoming evident, with a recent Adobe study revealing that 72% of consumers trust AI to enhance their customer experiences.
Adobe’s New AI Innovations
We are excited to announce new AI capabilities across Adobe Experience Cloud. This includes Adobe Sensei GenAI, a new copilot for marketers and customer experience teams. Adobe Sensei GenAI can be used across various Adobe Experience Cloud applications for tasks like asset creation and personalization throughout the customer journey. Additionally, our AI and machine learning services team is releasing next-generation features and solutions—powered by Adobe Sensei—in Adobe Experience Cloud to help brands deliver personalization at scale. These new capabilities use intelligent decisioning and predictive insights to accelerate impact and deliver more relevant experiences for customers.
Unlocking Insights and Streamlining Workflows
New AI and machine learning capabilities offer insights and faster workflows to enhance the customer journey:
Adobe Sensei GenAI
Empower marketers to design and deliver personalized experiences at scale. Generative AI, integrated into Adobe Experience Cloud, enhances marketing workflows from planning and execution to analysis, improving productivity and efficiency.
Adobe Mix Modeler
Marketers can measure the impact of marketing budgets in weeks instead of months and forecast the optimal channel mix (TV, radio, email, social media) to engage customers and drive revenue. Predictive intelligence helps plan marketing investments based on past performance and future potential.
Advanced AI Modeling in Adobe Marketo Measure
Utilize advanced AI modeling for B2B attribution to identify key buyer conversion points, helping brands optimize their B2B marketing investments. AI analyzes patterns of buyer engagement and revenue relationships, enabling marketing and sales teams to adjust budgets for the best ROI.
Content AI Capabilities with Adobe Experience Manager and Adobe Customer Journey Analytics
AI-powered intelligence helps brands understand content performance and its business impact. Adobe Sensei can automatically tag content metadata, saving manual input time and optimizing content reuse. High-performing assets can be quickly incorporated into new marketing collateral.
Customer AI in Adobe Customer Journey Analytics
AI-driven predictions enable brands to reach customers in new ways. Customer AI propensity scoring in Customer Journey Analytics provides rich intelligence to create hyper-personalized experiences and improve ROI by predicting customer actions.
Personalized Offer Ranking in Adobe Journey Optimizer
Intelligent ranking in Journey Optimizer’s decision engine identifies the next best offer based on real-time signals, profile attributes, and contextual insights. AI-powered decisioning personalizes omnichannel experiences, such as sending customers personalized holiday discounts on items in their cart or browsing history.
Delivering the Right Experience
Marketers must deliver the right experience at the right time on the right channel to every customer. Missing these opportunities can undermine marketing strategy and ROI. Fortunately, many leading brands already use AI to power exceptional digital experiences. Over 80% of Adobe Experience Cloud customers benefit from AI-driven capabilities, creating innovative experiences for customers, including AAA Northeast, Caesars Entertainment, Esri, and NVIDIA.
The Future of Personalized Experiences
Delivering personalized experiences with AI is possible today with Adobe Experience Cloud. The latest AI and machine learning services measure, forecast, and prove the value of digital experiences across the marketing stack. AI technology helps brands understand customer preferences, predict conversions, and make intelligent marketing investment decisions.
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